Improve Your Website:

What Kind of Website Do You Want?

There are two kinds of websites. Yes, exactly two:

The Traditional Website

99% of the websites on the internet fall within this category. If you've ever surfed the internet, it's safe to say you've experienced a Traditional Website. They are easy to spot by the hard-to-use interface, unclear goals, or stale content. We're talking about websites that are missing vital ingredients, like:

• Ingredient A: Goals
• Ingredient B: Proper Marketing, Exposure through search engines
• Ingredient C: Usability, User-Throughput, and Conversion
• Ingredient D: Tracking and Improvement

How are "Traditional Websites" created?

Be careful, it is easy to make this type of website. We've listed common causes below. Some of these examples may even sound familiar:

• "My nephew 'does websites' on the side"
• Hiring the 'Reactive' Web Developer (They do exactly what you tell them)
• Hiring the 'Local Company', because they're local
• Hiring the 'Cheap Company', because they're cheaper
• Hiring the 'Expensive Company', because they must be better
• Hiring the Jack-of-all-trades Company that "does Video Production / Print Media / Website Design / etc."
• "We can do it in-house" or "Our IT guy knows computers..."

Generally, this client ends up with a non-productive website that has cost the company much more than they would have ever spent by doing it right. Anyone can design a website. Yes, it's true. But the ability to create a website is only one piece of the pie.

The Effective Website

This kind of website gives the user a surprisingly pleasant experience. It's easy to find what they want. The goals are clear. The text speaks to the user. Expectations are met.

Behind the scenes, the owner knows what is happening, like:

• What users are doing
• From where the users that are converting to leads/sales came
• The conversion rates are in the lead/sales generation process
• How to improve these numbers further

We ask companies, "Do you know how much your website is worth?". Nine out of ten companies, say "we don't know". We want to dispel common misconceptions:

Websites are NOT magic. Websites run on computers. Results ARE quantifiable.

Do you want your money and effort to produce positive results?
So do we. Read on...