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Choose Effect Web Media for Custom Website Design. Choose Effect Web Media for Professional Web Development.
Become a Success Story with Custom Website Design from Effect.
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  Trust Effect for Your Business Web Site Design. Contract Effect to Be Your SEO Consultant.

request a web design quote  Natural Search Engine (SE) Results vs. Search Engine Optimization (SEO)

Why Optimization Makes the Difference for Your Website


You have an attractive website designed to generate sales and/or leads. Great!  Now your goal is to get your website seen to bring in traffic and get the results you want.  Until your website is predominately ranked for your keywords and phrases, it will not be seen by the masses just because it is online.  Only those who directly type in your URL address will see your site. 


Come Out, Come Out Wherever You Are
How will your online customers find you? Internet users search for products and services by using keywords and phrases.  How do customers relate to your products?  When you know the answer, it will point to your keywords and phrases.  With hundreds of thousands of Internet users and online competitors, the need for your website to be optimized is greater than ever.


Searches Up by 55% Since Last December ‘04
5.1 Billion Internet Searches in the U.S. In December 2005 Alone
Source: Nielsen//Netratings Mega View Search, February 2006


To achieve top ranking, the only way is through optimization.  Our SEO Specialist, Mike Costigan, can give an educated time estimation for obtaining a high ranking (the first page on major search engines.)  There is an initial set-up fee, then no payment is required until your website obtains a first page ranking on Google.

Without Search Engine Optimization

Advantage Disadvantages
No Cost
  • Waiting for website to be discovered and indexed
  • Once indexed, waiting to place in rankings
  • Competing against those with optimization
  • Loss of revenue from no exposure while waiting

With Search Engine Optimization

Advantages Disadvantage

  • Choice of cost involved

  • Solid return on investment from

  • increased sales and/or leads

  • Significantly speeds up indexing process

  • Needs maintenance to hold high ranking due to changing technology and Internet competition

Best Value for the Long Run

Search Engine Optimization utilizes proven techniques.  While SEO results take longer than Pay-Per-Click advertising, it is much more cost effective.  You will not be charged per click.  No matter how many visitors see your website, the cost remains the same, making optimization the best value in the long run.


Talk to Us About Your 1st Page Ranking
A combination approach of search engine optimization is a great way to begin.  To find out more, call 574.831.6299.

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