Now that you have attracted the right visitors, hold them by designing for website usability.  Design guidelines focus on allowing visitors to access information quickly and easily.  Backed by many hours of research, studies show visitors will stay longer, feel comfortable, and take action (sales or leads) when usability guidelines are in place.  

Website usability design includes:

• Website design structure


• Website navigation


• Content organization


• Titles and headings


• Page length and layout


• Loading times


• Font styles and size


• Links and linking methods


• Graphic images


• Accessibility

Website usability benefits:

• Increased sales/leads, conversion rate


• Increased visibility


• User-friendliness for visitors


• Improved ability to find information


• Increased usage of target features


• Improved visitor satisfaction rating


• Recommendation of your website to others


• Improved search engine optimization

This entry was posted on Monday, March 20th, 2006 at 9:07 am and is filed under Effective Web Development Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.